Course template ENG

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In hac cursus de resultatis analysis accipis instrumenta ad efficiendam mercaturam mensurabilem et fructuosam. Disces omnia a calculis lucrativitatis et growth funnels ad KPI rationes et callidas visualizationes quae administrationem persuadent. Breviter: accipis linguam, mensuras et methodos ad demonstrandum quomodo mercatura re vera impellat progressionem societatis.

8 modules

of course content

120 minutes

to complete course

4.7/5 

average rating

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Who is this for?

For those responsible for or working on your company's brand strategy. You are looking for more knowledge, inspiration, and concrete tools to update an existing brand or define a new strategy.
Brand managers
Marketing managers & directors
Communication managers & directors
Product managers & owners
CEOs, entrepreneurs & management

What you’ll learn

Få koll på ROI - från kostnad till resultat

Beräkna netto-marknadsföringsbidrag, marketing return on sales och marketing ROI. Separera marknads- och säljkostnader ur bokföringen och jämför resultat mellan affärsområden.

Bygg en Growth Funnel

Identifiera de viktigaste KPI:erna i varje steg av kundresan, definiera funnels för kanaler eller företag, och mät kundflöden från kännedom till lojalitet.

Organisera och prioritera nyckeltal

Koppla företagsmål till affärsområden, funnels, varumärkesmått och insatser. Välj de 5–7 KPI:er som betyder mest och lär dig förenkla och visualisera data för att skapa samsyn.

Get all the templates you need

For this course, we have several templates that ensure you can incorporate the course content into your own presentations.

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Step 1: Learn how to use them

The course covers how to use all the different templates. When to use them and how to create really good ones.

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Step 2: Get the prompts to get help!

For all templates, we give you the prompts that can be used to get help. We explain when prompts are useful, when they are a good first step, or when they should be avoided.

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Step 3: Learn how to reason and present!

The real value comes when you shine through reasoning and presentation. The course leader goes through what constitutes a strong analysis and presentation.

Learn through fictional business cases

Four concrete business cases carefully selected to reflect both B2C and B2B marketing environments. Each case is woven throughout the course content, giving you a clear, practical context to apply every concept and tool.

Learning through
real-life cases

You will work with concrete examples from different industries. Everything from low-cost strategies and premium offers to freemium and subscription models.

Tools and templates that work

selection, and pricing models—you will receive ready-made methods that you can use directly in your organization.

Relevance for all marketers

Whether you work in management, business development, or marketing, you will gain tools to contribute at a strategic level and create initiatives that strengthen your company's profitability.

Practical AI guidance, built into every module

We don’t just talk about AI — we show you exactly how to use it to enhance your work.

Step-by-step examples of effective prompts

See how to structure questions and requests to get actionable insights from AI tools — from market sizing estimates to competitive comparisons and audience segmentation ideas.

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Gain a competitive edge with a diploma

After completion, you will receive a digital certification officially endorsed by Marketing Levels and the Swedish Marketing Association for you to showcase your expertise on LinkedIn
Meet the instructor

Erik Modig, Ph.D.

Erik Modig is one of Sweden's leading experts in marketing, communication, and customer psychology. He has helped hundreds of companies achieve their business goals by putting research on decision-making, motivation, and effective communication into practice. Modig is a researcher and teacher at the Stockholm School of Economics.

Trusted by leaders

Anna Stolt
Chief Marketing Officer
”Resultatanalysen gav mig en tydlig bild av vilka mått som verkligen visar hur det går för oss – och verktygen att fatta bättre beslut.”
Walter White
Senior product manager
Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.
Walter White
Senior product manager
Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.

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