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LW-Brand Strategy ENG


Diploma in Brand Positioning & Asset Management

Strong brands are not created by chance – they are built with structure, insight, and consistent work. This course provides you with a research-based method for understanding what makes a brand strong, how to position it in the market, and how to evaluate the strategy over time. Using established models, practical exercises, and clear checklists, you will gain a methodology for developing brands that drive both profitability and long-term value.

8 modules

of course content

4 hours

of video content

1.5 days

to complete the course

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What you’ll gain

Build brands that drive business

Understand what a brand is, the business benefits of a strong brand, and how it increases margins, loyalty, and flexibility.

Analyze and position correctly

Map market conditions, customer engagement, and the competitive situation. Learn to compare seven established perspectives on brand strategy and decide when to use them.

Develop identity and evaluate strategy

Create a clear brand identity with a name, logo, tone of voice, and distinctive resources. Define an attractive position and use structured methods to continuously evaluate and improve your brand strategy.

Who is this for?

For those responsible for or working on your company's brand strategy. You are looking for more knowledge, inspiration, and concrete tools to update an existing brand or define a new strategy.
Brand managers
Marketing managers & directors
Communication managers & directors
Product managers & owners
CEOs, entrepreneurs & management

Get all the templates you need

For this course, we have several templates that ensure you can incorporate the course content into your own presentations.

Step 1: Learn how to use them

The course covers how to use all the different templates. When to use them and how to create really good ones.

Step 2: Get the prompts to get help!

For all templates, we give you the prompts that can be used to get help. We explain when prompts are useful, when they are a good first step, or when they should be avoided.

Step 3: Learn how to reason and present!

The real value comes when you shine through reasoning and presentation. The course leader goes through what constitutes a strong analysis and presentation.

Gain a competitive edge
with a diploma



After completion, you will receive a digital certification officially endorsed by Marketing Levels for you to showcase your expertise on LinkedIn or in your CV

How does the examination work?

There are three parts you need to pass in order to receive your diploma.

Complete all course modules

You must go through all course modules. This is tracked through our platform.

Multiple-choice test

You must pass a multiple-choice test. Each module includes study questions. The final exam consists of 20 randomly selected questions from these, and you need at least 15 correct answers.

Submission assignment

Throughout the course, we work with a number of templates. You must complete at least four of these, write a reflection of at least 250 words, and submit it for approval.
Meet the instructor

Erik Modig, Ph.D.

Erik Modig is one of Sweden's leading experts in marketing, communication, and customer psychology. He has helped hundreds of companies achieve their business goals by putting research on decision-making, motivation, and effective communication into practice. Modig is a researcher and teacher at the Stockholm School of Economics.

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Walter White
Senior product manager
Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.
Walter White
Senior product manager
Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.

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