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LW-Business Strategy -ENG


Diploma in Business Strategy & Value Creation

Success is about smart strategies—not luck. In this course in business strategy, you will learn a clear method for linking value creation, resources, and competitive advantages into a strategy that will stand the test of time. You will learn to analyze different business models, create sharp competitive advantages, choose the right channels, build a product portfolio that sells, and set prices that drive profitability. In short: the tools to analyze and develop a solid business strategy.

8 modules

of course content

4 hours

of video content

1.5 days

to complete the course

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Who is this for?

For those responsible for or working on your company’s business strategy. You are looking for deeper knowledge, inspiration, and practical tools to analyze markets, identify growth opportunities, and develop strategies that strengthen competitiveness and drive long-term profitability.
Business Development Manager
Marketing Manager
Product Manager
CEO
Business Strategist

What you’ll gain

The big picture of business strategy

Learn to connect company goals, business strategy, and marketing and brand strategies. Build a holistic perspective that gives you confidence in your strategic decisions.

Competitive advantages that last

Master VRIO analysis to identify valuable resources and develop competitive advantages through cost leadership, differentiation, and focused strategies.

From model to market

Analyze and choose the right business model, understand the logic of pricing, work with portfolio strategies and distribution choices—and translate that knowledge into profitable initiatives.

Get all the templates you need

For this course, we have several templates that ensure you can incorporate the course content into your own presentations.

Step 1: Learn how to use them

The course covers how to use all the different templates. When to use them and how to create really good ones.

Step 2: Get the prompts to get help!

For all templates, we give you the prompts that can be used to get help. We explain when prompts are useful, when they are a good first step, or when they should be avoided.

Step 3: Learn how to reason and present!

The real value comes when you shine through reasoning and presentation. The course leader goes through what constitutes a strong analysis and presentation.

Gain a competitive edge
with a diploma



After completion, you will receive a digital certification officially endorsed by Marketing Levels for you to showcase your expertise on LinkedIn or in your CV

How does the examination work?

There are three parts you need to pass in order to receive your diploma.

Complete all course modules

You must go through all course modules. This is tracked through our platform.

Multiple-choice test

You must pass a multiple-choice test. Each module includes study questions. The final exam consists of 20 randomly selected questions from these, and you need at least 15 correct answers.

Submission assignment

Throughout the course, we work with a number of templates. You must complete at least four of these, write a reflection of at least 250 words, and submit it for approval.
Meet the instructor

Erik Modig, Ph.D.

Erik Modig is one of Sweden's leading experts in marketing, communication, and customer psychology. He has helped hundreds of companies achieve their business goals by putting research on decision-making, motivation, and effective communication into practice. Modig is a researcher and teacher at the Stockholm School of Economics.

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Senior product manager
Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.
Walter White
Senior product manager
Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.

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