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LW-Customer-Analysis-ENG 


Diploma in Customer Insight & Decision Science

To drive growth, gut feeling alone isn't enough—you must truly understand your customers. This course offers you a research-based approach to mapping customer journeys, analyzing drivers and willingness to pay, measuring satisfaction and loyalty, and enhancing both UX and customer interactions. The outcome is insights that lead to smarter decisions, stronger customer relationships, and increased profitability.

7 modules

of course content

3.5 hours

of video content

2 days

to complete the course

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Who is this for?

For those responsible for or working with customer analysis. You’re looking to deepen your knowledge, gain inspiration, and get concrete tools to truly understand your customers – their needs, motivations, and behaviors – and use those insights to develop offerings, communication, and strategy.
Marketing Managers
UX Designers
Data Analysts
Business Development Managers
Product Managers

What you’ll learn

Perform real customer analysis

Learn how to map customer journeys, identify drivers and decision-making hierarchies, and apply psychological models to understand why customers make the choices they do.

Assess willingness to pay and loyalty

Analyze value perception, conduct satisfaction and retention surveys, and create loyalty programs that increase lifetime value.

Optimize experiences and encounters

Conduct UX analyses and create memorable customer encounters—both physical and digital—that strengthen the brand and drive word-of-mouth.

Get all the templates you need

For this course, we have several templates that ensure you can incorporate the course content into your own presentations.

Step 1: Learn how to use them

The course covers how to use all the different templates. When to use them and how to create really good ones.

Step 2: Get the prompts to get help

For all templates, we give you the prompts that can be used to get help. We explain when prompts are useful, when they are a good first step, or when they should be avoided.

Step 3: Learn how to reason and present

The real value comes when you shine through reasoning and presentation. The course leader goes through what constitutes a strong analysis and presentation.

Gain a competitive edge
with a diploma



After completion, you will receive a digital certification officially endorsed by Marketing Levels for you to showcase your expertise on LinkedIn or in your CV

How does the examination work?

There are three parts you need to pass in order to receive your diploma.

Complete all course modules

You must go through all course modules. This is tracked through our platform.

Multiple-choice test

You must pass a multiple-choice test. Each module includes study questions. The final exam consists of 20 randomly selected questions from these, and you need at least 15 correct answers.

Submission assignment

Throughout the course, we work with a number of templates. You must complete at least four of these, write a reflection of at least 250 words, and submit it for approval.
Meet the instructor

Erik Modig, Ph.D.

Erik Modig is one of Sweden's leading experts in marketing, communication, and customer psychology. He has helped hundreds of companies achieve their business goals by putting research on decision-making, motivation, and effective communication into practice. Modig is a researcher and teacher at the Stockholm School of Economics.

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Senior product manager
Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.
Walter White
Senior product manager
Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.

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