LW-Customer-Behaviour-ENG


Foundation in Customer Behaviour & Decision-Making

Are you a marketing professional ready to take your strategic thinking to the next level?
This hands-on course is designed to give you the tools, insights, and confidence you need to make smarter decisions, back your strategies with solid analysis, and stand out as a forward-thinking marketer.
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8 modules

of course content

120 minutes

to complete course

4.7/5 

to complete the course

Who is this for?

For those responsible for or working with understanding customer behaviour and decision-making. You are looking for deeper knowledge, inspiration, and concrete tools to better grasp how customers think, feel, and choose – and to use those insights to create more effective communication, offerings, and strategies.
Brand managers
Marketing managers & directors
Communication managers & directors
Marketing Specialists
Content Managers

What you’ll gain

Understand the Customer Journey — from Need to Loyalty

Gain a clear view of how customers discover, evaluate, buy, and return. Learn to recognize the key differences between B2B and B2C behaviour — and how to turn them to your advantage.

Align Marketing and Sales

Identify how the two functions intersect and support each other. You’ll learn to create seamless processes where sales and marketing jointly drive customer value and growth.

Navigate an AI-Driven Yet Human World

Explore how AI reshapes analysis, insights, and communication — and why human empathy, ethics, and creativity remain your most powerful competitive advantages.

Kursbok + föreläsning + text = riktig kunskap

I denna kursen har vi tagit fram en egen kursbok så att du verkligen kan lära dig kunskapen på riktigt.

Step 1: Learn how to use them

The course covers how to use all the different templates. When to use them and how to create really good ones.

Step 2: Get the prompts to get help

For all templates, we give you the prompts that can be used to get help. We explain when prompts are useful, when they are a good first step, or when they should be avoided.

Step 3: Learn how to reason and present

The real value comes when you shine through reasoning and presentation. The course leader goes through what constitutes a strong analysis and presentation.

Gain a competitive edge
with a diploma



After completion, you will receive a digital certification officially endorsed by Marketing Levels for you to showcase your expertise on LinkedIn or in your CV

How does the examination work?

There are three parts you need to pass in order to receive your diploma.

Complete all course modules

You must go through all course modules. This is tracked through our platform.

Multiple-choice test

You must pass a multiple-choice test. Each module includes study questions. The final exam consists of 20 randomly selected questions from these, and you need at least 15 correct answers.

Submission assignment

Throughout the course, we work with a number of templates. You must complete at least four of these, write a reflection of at least 250 words, and submit it for approval.
Meet the instructor

Erik Modig, Ph.D.

Erik Modig is one of Sweden's leading experts in marketing, communication, and customer psychology. He has helped hundreds of companies achieve their business goals by putting research on decision-making, motivation, and effective communication into practice. Modig is a researcher and teacher at the Stockholm School of Economics.

Trusted by leaders

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Walter White
Senior product manager
Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.
Walter White
Senior product manager
Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.

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