LW-MarCom1-ENG


Diploma in Communication Psychology & Brief Development

An ever-growing number of campaigns fade into the background noise. The real challenge lies in creating communication that captures attention, evokes emotions, and leads to action. This course in strategic marketing communication shows you how to build bridges between psychology, strategy, and impact measurement and gives you the tools to create communication that shapes preferences, behaviors, and results.

9 modules

of course content

4,5 hours

to complete course

1 day

to complete the course

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Who is this for?

For those responsible for or working on your company's brand strategy. You are looking for more knowledge, inspiration, and concrete tools to update an existing brand or define a new strategy.
Marketing Managers
Creative Directors
Art Directors
Copywriters & Content managers
Account Managers

What you’ll gain

Craft briefs that inspire and align

Learn to define clear objectives, audiences, and emotional drivers that give direction and focus — and ensure everyone from marketing to creative teams work toward the same measurable outcomes.

Build a connected messaging architecture

Develop a structured message hierarchy that links customer insights, brand positioning, and storytelling into one coherent communication framework that engages both heart and mind.

Turn strategy into creative impact

Gain the ability to translate complex business goals into simple, powerful ideas that inspire creativity, capture attention, and drive real behavioural and brand results.

Get all the templates you need

For this course, we have several templates that ensure you can incorporate the course content into your own presentations.

Step 1: Learn how to use them

The course covers how to use all the different templates. When to use them and how to create really good ones.

Step 2: Get the prompts to get help!

For all templates, we give you the prompts that can be used to get help. We explain when prompts are useful, when they are a good first step, or when they should be avoided.

Step 3: Learn how to reason and present!

The real value comes when you shine through reasoning and presentation. The course leader goes through what constitutes a strong analysis and presentation.

Gain a competitive edge
with a diploma



After completion, you will receive a digital certification officially endorsed by Marketing Levels for you to showcase your expertise on LinkedIn or in your CV

How does the examination work?

There are three parts you need to pass in order to receive your diploma.

Complete all course modules

You must go through all course modules. This is tracked through our platform.

Multiple-choice test

You must pass a multiple-choice test. Each module includes study questions. The final exam consists of 20 randomly selected questions from these, and you need at least 15 correct answers.

Submission assignment

Throughout the course, we work with a number of templates. You must complete at least four of these, write a reflection of at least 250 words, and submit it for approval.
Meet the instructor

Erik Modig, Ph.D.

Erik Modig is one of Sweden's leading experts in marketing, communication, and customer psychology. He has helped hundreds of companies achieve their business goals by putting research on decision-making, motivation, and effective communication into practice. Modig is a researcher and teacher at the Stockholm School of Economics.

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Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.
Walter White
Senior product manager
Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.

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