LW-Marketing Strategy ENG


Diploma in Marketing Strategy & Investment Allocation

Good marketing is not based on luck—it is based on strategy. In this course in marketing strategy, you will learn a clear method for analyzing, budgeting, and prioritizing your marketing efforts. You will learn to distinguish between market and marketing strategy, set the right budget level, balance short-term campaigns with long-term brand building, and decide when to target broadly or narrowly. In short, you will gain the tools to make smart decisions and demonstrate internally the value that marketing creates.

7 modules

of course content

3 hours

to complete course

1.5 days

to complete the course

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Who is this for?

This course is for marketers, brand managers, and business leaders who want to strengthen their strategic thinking and make smarter, data-driven marketing decisions.It’s designed for those who need a clear, structured approach to planning, budgeting, and prioritizing marketing for real business impact.
Brand managers
Marketing managers & directors
Strategy Managers
Business Development Managers
Marketing Strategists

What you’ll gain

The big picture of marketing strategy

Understand the difference between market strategy and marketing strategy and how they relate to business, brand, and communication strategies. Learn to build a strategy step by step: take stock of initiatives, set goals, allocate resources, prioritize, and create a clear plan for growth.

Budget and priorities

Master different methods for determining your marketing budget – from lifetime value and customer acquisition costs to percentage of turnover and ROI assessments. Also learn how to justify budget levels and priorities to management and the finance department.

Growth and positioning

Find the balance between short-term sales activities and long-term brand building, including the 60/40 principle. Decide when to target narrowly and effectively and when to broaden your reach to fill the funnel with new customers—and link your choices to the company's growth goals.

Get all master templates of how to fix your marketing strategy

For this course, we use a template with the goal of creating a clear marketing strategy.

Step 1: Learn how to use it

The course covers how to use the template. When to use it and how to fill it out correctly.

Step 2: Get the prompts to get help!

For all templates, we give you the prompts that can be used to get help. We explain when prompts are useful, when they are a good first step, or when they should be avoided.

Step 3: Learn how to reason and present!

The real value comes when you shine through reasoning and presentation. The course leader goes through what constitutes a strong analysis and presentation.

Gain a competitive edge
with a diploma



After completion, you will receive a digital certification officially endorsed by Marketing Levels for you to showcase your expertise on LinkedIn or in your CV

How does the examination work?

There are three parts you need to pass in order to receive your diploma.

Complete all course modules

You must go through all course modules. This is tracked through our platform.

Multiple-choice test

You must pass a multiple-choice test. Each module includes study questions. The final exam consists of 20 randomly selected questions from these, and you need at least 15 correct answers.

Submission assignment

Throughout the course, we work with a number of templates. You must complete at least four of these, write a reflection of at least 250 words, and submit it for approval.
Meet the instructor

Erik Modig, Ph.D.

Erik Modig is one of Sweden's leading experts in marketing, communication, and customer psychology. He has helped hundreds of companies achieve their business goals by putting research on decision-making, motivation, and effective communication into practice. Modig is a researcher and teacher at the Stockholm School of Economics.

Trusted by leaders

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Senior product manager
Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.
Walter White
Senior product manager
Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.

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