LW-Performace Analysis ENG


Diploma in Growth Analytics & Performance Measurement

Marketing should not only feel right but also demonstrate its value. In this performance analysis course, you will acquire the tools to make marketing both measurable and profitable. You'll learn everything from calculating profitability and creating growth funnels to developing KPI models and using smart visualizations that will win management support. In short, you'll gain the language, metrics, and methods to clearly show how marketing influences your company's results.

6 modules

of course content

3 hours

to complete course

2 days

to complete the course

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Who is this for?

For marketers and business professionals who want to turn data into insight and prove marketing’s real impact. This course is for those who seek clear methods to measure, analyze, and communicate results that drive growth.
Marketing Managers
Performance Marketing Managers
Marketing Analysts
Growth Managers
Business Analysts

What you’ll gain

Understand  ROI—from cost to results

Calculate net marketing contribution, marketing return on sales, and marketing ROI. Separate marketing and sales costs from your accounting and compare results between business areas.

Build a Growth Funnel

Identify the most important KPIs at each stage of the customer journey, define funnels for channels or companies, and measure customer flows from awareness to loyalty.

Organize and prioritize key figures

Link company goals to business areas, funnels, brand metrics, and initiatives. Choose the 5–7 KPIs that matter most and learn to simplify and visualize data to create consensus.

Get all the templates you need

For this course, we have several templates that ensure you can incorporate the course content into your own presentations.

Step 1: Learn how to use them

The course covers how to use all the different templates. When to use them and how to create really good ones.

Step 2: Get the prompts to get help!

For all templates, we give you the prompts that can be used to get help. We explain when prompts are useful, when they are a good first step, or when they should be avoided.

Step 3: Learn how to reason and present!

The real value comes when you shine through reasoning and presentation. The course leader goes through what constitutes a strong analysis and presentation.

Gain a competitive edge
with a diploma



After completion, you will receive a digital certification officially endorsed by Marketing Levels for you to showcase your expertise on LinkedIn or in your CV

How does the examination work?

There are three parts you need to pass in order to receive your diploma.

Complete all course modules

You must go through all course modules. This is tracked through our platform.

Multiple-choice test

You must pass a multiple-choice test. Each module includes study questions. The final exam consists of 20 randomly selected questions from these, and you need at least 15 correct answers.

Submission assignment

Throughout the course, we work with a number of templates. You must complete at least four of these, write a reflection of at least 250 words, and submit it for approval.
Meet the instructor

Erik Modig, Ph.D.

Erik Modig is one of Sweden's leading experts in marketing, communication, and customer psychology. He has helped hundreds of companies achieve their business goals by putting research on decision-making, motivation, and effective communication into practice. Modig is a researcher and teacher at the Stockholm School of Economics.

Trusted by leaders

Anna Stolt
Chief Marketing Officer
”Resultatanalysen gav mig en tydlig bild av vilka mått som verkligen visar hur det går för oss – och verktygen att fatta bättre beslut.”
Walter White
Senior product manager
Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.
Walter White
Senior product manager
Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.

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