LW-Social Selling-ENG


Skills Course in Social Selling & Pipeline Development

The B2B buying process has changed. Millennials and Gen Z now complete up to 70 % of their buyer journey on their own — often in private networks and through peer recommendations before ever speaking to a salesperson. To reach them, you need a new approach: social selling.

In this course, you’ll learn how to build trust, relationships, and business opportunities by using LinkedIn and other social platforms as natural extensions of your sales and marketing strategy. In short: how to turn your content, conversations, and presence into your strongest competitive advantage.

10 modules

of course content

2 hours

to complete course

1 day

to complete the course

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Who is this for?

For sales and marketing professionals who want to master modern B2B selling. This course is for those looking to build authentic relationships, strengthen their personal brand, and drive business growth through social channels.
Sales Managers
Key Account Managers
Account Executives
Marketing Specialists
Social Media Managers

What you’ll learn

Understand the New B2B Buyer

Discover how self-service and “dark social” have transformed buying behavior — and why social selling is essential to reach decision-makers early in the process.

Build Your Personal Brand and Network

Optimize your LinkedIn profile, define your target audience, and use Sales Navigator to connect with the right decision-makers through relevant, personalized outreach.

Create and Share Content That Drives Sales

Master the POV Pyramid, understand LinkedIn’s algorithm, and apply tools, templates, and KPI frameworks that make social selling scalable, measurable, and profitable.

Get all the templates you need

For this course, we have several templates that ensure you can incorporate the course content into your own presentations.

Step 1: Learn how to use them

The course covers how to use all the different templates. When to use them and how to create really good ones.

Step 2: Get the prompts to get help!

For all templates, we give you the prompts that can be used to get help. We explain when prompts are useful, when they are a good first step, or when they should be avoided.

Step 3: Learn how to reason and present!

The real value comes when you shine through reasoning and presentation. The course leader goes through what constitutes a strong analysis and presentation.

Gain a competitive edge
with a diploma



After completion, you will receive a digital certification officially endorsed by Marketing Levels for you to showcase your expertise on LinkedIn or in your CV

How does the examination work?

There are three parts you need to pass in order to receive your diploma.

Complete all course modules

You must go through all course modules. This is tracked through our platform.

Multiple-choice test

You must pass a multiple-choice test. Each module includes study questions. The final exam consists of 20 randomly selected questions from these, and you need at least 15 correct answers.

Submission assignment

Throughout the course, we work with a number of templates. You must complete at least four of these, write a reflection of at least 250 words, and submit it for approval.
Meet the instructor

Erik Modig, Ph.D.

Erik Modig is one of Sweden's leading experts in marketing, communication, and customer psychology. He has helped hundreds of companies achieve their business goals by putting research on decision-making, motivation, and effective communication into practice. Modig is a researcher and teacher at the Stockholm School of Economics.

Trusted by leaders

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Walter White
Senior product manager
Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.
Walter White
Senior product manager
Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.

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