LW-Startup1-ENG


Foundation in Commercial Strategy & Marketing for Startups

Building a company is difficult—but building one without a clear marketing strategy is nearly impossible. This course provides startups and entrepreneurs with a comprehensive method for understanding their customers, analyzing the market, and creating a value proposition that both attracts investors and drives growth. You will receive research-based models combined with practical templates and exercises, so you can go from idea to implementation with the market as your compass.

8 modules

of course content

120 minutes

to complete course

4.7/5 

to complete the course

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Who is this for?

For founders, entrepreneurs, and early-stage marketers who want to build a strong, market-driven foundation for growth. This course is for those seeking practical tools and strategic clarity to turn ideas into scalable businesses.
Entrepreneurs
Marketing managers & directors
Business Development Managers
Product managers & owners
Strategy Managers

What you’ll learn

Understand customers in depth

Conduct analyses of functional and emotional drivers, use psychological frameworks, and understand what actually drives decisions.

Build a structured strategy

Assess willingness to pay, define categories and markets, segment target groups, and conduct competitor and stakeholder analyses that give you an edge.

Create growth through the right positioning

Develop a business concept, vision, and value proposition that engages both customers and investors—and start working in a data-driven way to track your commercial development.

Get all the templates you need

For this course, we have several templates that ensure you can incorporate the course content into your own presentations.

Step 1: Learn how to use them

The course covers how to use all the different templates. When to use them and how to create really good ones.

Step 2: Get the prompts to get help!

For all templates, we give you the prompts that can be used to get help. We explain when prompts are useful, when they are a good first step, or when they should be avoided.

Step 3: Learn how to reason and present!

The real value comes when you shine through reasoning and presentation. The course leader goes through what constitutes a strong analysis and presentation.

Gain a competitive edge
with a diploma



After completion, you will receive a digital certification officially endorsed by Marketing Levels for you to showcase your expertise on LinkedIn or in your CV

How does the examination work?

There are three parts you need to pass in order to receive your diploma.

Complete all course modules

You must go through all course modules. This is tracked through our platform.

Multiple-choice test

You must pass a multiple-choice test. Each module includes study questions. The final exam consists of 20 randomly selected questions from these, and you need at least 15 correct answers.

Submission assignment

Throughout the course, we work with a number of templates. You must complete at least four of these, write a reflection of at least 250 words, and submit it for approval.
Meet the instructor

Erik Modig, PhD.

Erik Modig is one of Sweden's leading experts in marketing, communication, and customer psychology. He has helped hundreds of companies achieve their business goals by putting research on decision-making, motivation, and effective communication into practice. Modig is a researcher and teacher at the Stockholm School of Economics.

Trusted by leaders

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Walter White
Senior product manager
Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.
Walter White
Senior product manager
Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.

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