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LW-Storytelling-ENG


Skills Course in Strategic Storytelling and Narrative Design

Facts speak – stories sell. In this course, you’ll learn how storytelling can make your message up to twenty times more memorable. Guided by researcher and marketing expert Erik Modig, you’ll discover a proven framework for transforming data, products, and strategy into stories that evoke emotion, build trust, and drive action. In short: the tools to make your brand unforgettable.

12 modules

of course content

2 hours

to complete course

1 day

to complete the course

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Brand managers
Marketing managers & directors
Communication managers & directors
Copywriters & Content Managers
PR Managers

Who is this for?

For marketers, communicators, and leaders who want to make their messages resonate and inspire action. This course is for anyone looking to turn complex ideas into powerful stories that connect with audiences and strengthen their brand.

What you’ll learn

Turn Facts into Stories That Resonate

Understand why the human brain responds more strongly to stories than to numbers. Learn how narratives trigger emotion, memory, and engagement — and how to make even dry facts come alive.

Build Structured and Persuasive Narratives

Master the five-block storytelling framework: Attention, Challenge, Hero, Value Proposition, and Proof. You’ll learn to create tension, define relatable heroes, and craft messages that inspire and convince.

Use Storytelling Strategically in Marketing and Leadership

Develop signature stories that express your brand’s purpose, culture, and values. Learn how to use stories across campaigns, sales, presentations, and leadership communication to drive change and loyalty.

Gain a competitive edge
with a diploma



After completion, you will receive a digital certification officially endorsed by Marketing Levels for you to showcase your expertise on LinkedIn or in your CV

How does the examination work?

There are three parts you need to pass in order to receive your diploma.

Complete all course modules

You must go through all course modules. This is tracked through our platform.

Multiple-choice test

You must pass a multiple-choice test. Each module includes study questions. The final exam consists of 20 randomly selected questions from these, and you need at least 15 correct answers.

Submission assignment

Throughout the course, we work with a number of templates. You must complete at least four of these, write a reflection of at least 250 words, and submit it for approval.
Meet the instructor

Erik Modig, Ph.D.

Erik Modig is one of Sweden's leading experts in marketing, communication, and customer psychology. He has helped hundreds of companies achieve their business goals by putting research on decision-making, motivation, and effective communication into practice. Modig is a researcher and teacher at the Stockholm School of Economics.

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Senior product manager
Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.
Walter White
Senior product manager
Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.

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