LW-Thought Leadership-ENG


Skills Course in Thought Leadership and Signature Content

Trust is the new currency in B2B. In this course, you’ll learn how thought leadership can become a true growth engine — not just a communication effort. You’ll gain a proven framework for turning expertise and insights into content that strengthens your brand, influences buying decisions, and supports a higher price point. In short: the tools to make your company a voice others listen to.

12 modules

of course content

2 hours

to complete course

1 day

to complete the course

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Who is this for?

For B2B marketers, consultants, and business leaders who want to position their company as an authority in its field. This course is for those aiming to build trust, attract high-value clients, and drive growth through thought leadership.
B2B marketers
Business leaders
Communication managers & directors
Content managers
CEOs, entrepreneurs & management

What you’ll learn

Build Thought Leadership with Strategic Alignment

Understand what thought leadership really is and how it drives brand strength, credibility, and pricing power — while avoiding salesy, generic, or impersonal content.

Activate Expertise and Create Ideas That Stand Out

Learn how to identify internal experts, shape unique perspectives, and develop a human voice that engages and influences your audience.

Drive Impact and Measurable Results

Design multi-channel strategies, measure outcomes on brand and business performance, and build a long-term program that evolves over time.

Gain a competitive edge
with a diploma



After completion, you will receive a digital certification officially endorsed by Marketing Levels for you to showcase your expertise on LinkedIn or in your CV.

How does the examination work?

There are three parts you need to pass in order to receive your diploma.

Complete all course modules

You must go through all course modules. This is tracked through our platform.

Multiple-choice test

You must pass a multiple-choice test. Each module includes study questions. The final exam consists of 20 randomly selected questions from these, and you need at least 15 correct answers.

Submission assignment

Throughout the course, we work with a number of templates. You must complete at least four of these, write a reflection of at least 250 words, and submit it for approval.
Meet the instructor

Erik Modig, Ph.D.

Erik Modig is one of Sweden's leading experts in marketing, communication, and customer psychology. He has helped hundreds of companies achieve their business goals by putting research on decision-making, motivation, and effective communication into practice. Modig is a researcher and teacher at the Stockholm School of Economics.

Trusted by leaders

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Walter White
Senior product manager
Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.
Walter White
Senior product manager
Online learning and training have become an essential part of our society. LearnWorlds is one of the top platforms to create and sell online courses.

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