Become a master of Digital Attention
Attention data shows how many digital ads are actually viewed by a real person and how long they view it. Learning from the results can mean effect increases of 10-20% based on several research projects conducted by the course leader Erik Modig. Here you will learn how to optimize media, brand strategy and ad design based on today's digital media landscape.
Get AccessUnderstanding attention can lead to over 875 % longer total gaze-time
That sounds wild, we know. All it is is proof that we truly didn't know what we were doing as marketers before research on attention was made possible by technologies such as eye tracking.
Get the tools to create distinctive ads that are seen and remembered
Now we know what works and what doesn't. Don't repeat the same mistakes over and over. We give you the tools you need to do what works, eliminating all guesswork.
Clear guidelines on what’s required to maximize the impact of your digital communication
Never make an ineffective ad again. Get clear guidelines and templates for how to create effective ads based on scientific attention data.
Example:
Template to succeed with the most problematic ads – the ones that are seen for only 2 seconds
You don't have to guess again when creating ads. By taking this path you get access to all of our templates for effective ads, allowing you to create ads with confidence faster than ever before.
Who is this path for?
For anyone involved in digital advertising in any way. Whether you are responsible for media buying or ad design, this is an important piece to create truly effective ads and achieve real results.
This could be roles such as:
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What results can you expect?
- Identify the weaknesses of your digital ad strategy
- Feel confident in any discussion revolving attention
- Companies implementing the learnings from this path has historically seen an effect-increase of around 10-20 %
These are the courses you’ll take
4 modules | 6 courses | 44 lessons | ~3 hours
Module 1: Introduction to Attention Metrics
Learn the secrets of effective marketing communication.
Learn what's new about attention measurement and the implications for digital advertising.
Module 2: Attention and Media Investments
Learn how to evaluate and optimize your media buying based on insights from attention data.
Module 3: Attention and Brand Strategy
Learn how to optimize your branding efforts for short, low-attention ads.
Module 4: Attention and Ad Design
Learn how to succeed with low-attention advertising.
Learn the psychology behind communication that makes your customers unable to look away.
Get feedback on your ads by Erik Modig
Take the opportunity to submit your ads with thoughts and questions after the course and get feedback from Erik Modig, your course leader.
Erik is a researcher and teacher at the Stockholm School of Economics. His book Bang for the Buck was named Marketing Book of the Year and he was recently awarded 2023's Industry Personality of the Year by Sveriges Mediebyråer (Media Agencies of Sweden).
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Pricing
We are pretty proud of our industry-disruptive prices. Imagine paying just about the same as your monthly phone fee but with an ROI only limited by you.
