Diploma in Marketing Communication I: Psychology
Learn how marketing communication drives business value, how to write impactful briefs, the expertise to hold constructive evaluation meetings, and how to talk about the latest trends and research in the industry.
In this diploma path, you will gain valuable and actionable insights into the psychology of successful marketing communications. Once you pass the final exam, you will receive a signed, shareable diploma to showcase your newfound expertise.
4 900 kr
- Limited access to courses covered in the path
- Downloadable templates
- Community with direct access to Erik Modig
- Or buy yearly membership for 6900 kr/year and get access to all other diplomas, paths, and courses in the catalog
Create a clear link between business value and marketing communication
Create a clear connection between business value and marketing communication to avoid communication failures resulting from a lack of clarity in both strategy and production on how it will drive business value for the advertiser. By being able to clearly explain and analyze how marketing communication affects people, you will be able to define strategies and briefs that lead to business results.
Hold evaluation meetings that lead to progress
If you have ever felt that everyone is thinking from their own perspective in a campaign evaluation meeting, then it’s time to change that by creating a structured dialogue. Here is a clear template and instructions on how to lead a constructive discussion that leads to progress.
Learn how to write brand briefs
If you have ever felt that everyone is thinking from their own perspective in a campaign evaluation meeting, then it’s time to change that by creating a structured dialogue. Here is a clear template and instructions on how to lead a constructive discussion that leads to progress.
Refer to the latest research
If you work in marketing communications, it’s high time to find out about Sharp, Benet & Fields or Ritson. You need to understand who they are because many companies and agencies today work from a chosen perspective on how marketing communication works, and this comes with consequences.
Who is this path for?
For anyone responsible for or involved in the process of planning, producing or evaluating marketing communications. Whether you work for a brand, agency or media.
Digital Workshops
If you prefer to join a scheduled class, there will be 4 digital workshops, one for each module. You can easily sign up for them here and select the tab called Workshops.
Schedule
Workshop 1: Wednesday, April 10th 8.30 - 9.30 am
Workshop 2: Tuesday, April 16th, 8.30 - 9.30 am
Workshop 3: Friday, April 26, 8.30 - 9.30 am
Workshop 4: Friday, May 3rd, 8.30 - 9.30 am
After these we will offer new workshops in August-September, 2024.
These are the courses you’ll take
4 modules | 9 courses | 61 lessons | ~4 hours
Module 1: The Psychology of Marketing Communication
Learn the secrets of effective marketing communication.
Module 2: Planning Marketing Communication
Learn what needs to be decided to plan effective marketing communications.
Gain insights into the most common communication briefs and how to deal with them.
Learn different ways and metrics to measure the impact of marketing communications.
Module 3: Designing Marketing Communication
Learn the psychology behind communication that makes your customers unable to look away.
Learn the different ways in which marketing communications can change your customers' preferences and opinions.
Learn the tactics behind marketing communications that drive sales and other behaviors.
Module 4: Evaluating Marketing Communication
Learn how to reason and analyze the effects of marketing communication in a structured way.
Learn to evaluate the suitability, strengths and weaknesses of communication channels.
Your teacher, Erik Modig, Ph.D
Erik is a researcher and teacher at the Stockholm School of Economics. His book Bang for the Buck was named Marketing Book of the Year and he was recently awarded 2023's Industry Personality of the Year by Sveriges Mediebyråer (Media Agencies of Sweden).
We’re trusted by
4 900 kr per diploma
Our diplomas can be purchased as separate packages for 4 900 kr/diploma. However, a membership plan also includes all current and future diplomas and all our other courses. It costs just 6 900 kr/year.
Or get everything with a membership
We are pretty proud of our industry-disruptive prices. Imagine paying just about the same as your monthly phone fee but with an ROI only limited by you.
