Diploma in Marketing Communication I: Psychology

Diploma in Marketing Communication I: Psychology

Learn how marketing communication drives business value, how to write impactful briefs, the expertise to hold constructive evaluation meetings, and how to talk about the latest trends and research in the industry.

In this diploma path, you will gain valuable and actionable insights into the psychology of successful marketing communications. Once you pass the final exam, you will receive a signed, shareable diploma to showcase your newfound expertise.

4 modules
9 courses
~4 hours
English & Swedish
Includes templates
Get Access

4 900 kr

single purchase, excl. VAT
or 6 900 kr/yr for everything (inc. all future diplomas)
Get Access
Buying the diploma includes:
  • Limited access to courses covered in the path
  • Downloadable templates
  • Community with direct access to Erik Modig
  • Or buy yearly membership for 6900 kr/year and get access to all other diplomas, paths, and courses in the catalog

Create a clear link between business value and marketing communication

Create a clear connection between business value and marketing communication to avoid communication failures resulting from a lack of clarity in both strategy and production on how it will drive business value for the advertiser. By being able to clearly explain and analyze how marketing communication affects people, you will be able to define strategies and briefs that lead to business results.

Hold evaluation meetings that lead to progress

If you have ever felt that everyone is thinking from their own perspective in a campaign evaluation meeting, then it’s time to change that by creating a structured dialogue. Here is a clear template and instructions on how to lead a constructive discussion that leads to progress.

Learn how to write brand briefs

If you have ever felt that everyone is thinking from their own perspective in a campaign evaluation meeting, then it’s time to change that by creating a structured dialogue. Here is a clear template and instructions on how to lead a constructive discussion that leads to progress.

Refer to the latest research

If you work in marketing communications, it’s high time to find out about Sharp, Benet & Fields or Ritson. You need to understand who they are because many companies and agencies today work from a chosen perspective on how marketing communication works, and this comes with consequences.

Understanding attention can lead to over 875 % longer total gaze-time

Understanding attention can lead to over 875 % longer total gaze-time.

Who is this path for?

For anyone responsible for or involved in the process of planning, producing or evaluating marketing communications. Whether you work for a brand, agency or media.

Digital Workshops

If you prefer to join a scheduled class, there will be 4 digital workshops, one for each module. You can easily sign up for them here and select the tab called Workshops.

Schedule

Workshop 1: Wednesday, April 10th 8.30 - 9.30 am

Workshop 2: Tuesday, April 16th, 8.30 - 9.30 am

Workshop 3: Friday, April 26, 8.30 - 9.30 am

Workshop 4: Friday, May 3rd, 8.30 - 9.30 am

After these we will offer new workshops in August-September, 2024.

These are the courses you’ll take

4 modules | 9 courses | 61 lessons | ~4 hours

Module 1: The Psychology of Marketing Communication

Learn the secrets of effective marketing communication.

Module 2: Planning Marketing Communication

Learn what needs to be decided to plan effective marketing communications.

Gain insights into the most common communication briefs and how to deal with them.

Learn different ways and metrics to measure the impact of marketing communications.

Module 3: Designing Marketing Communication

Learn the psychology behind communication that makes your customers unable to look away.

Learn the different ways in which marketing communications can change your customers' preferences and opinions.

MarCom That Drives Sales
5 lessons | 20 minutes
Watch Now

Learn the tactics behind marketing communications that drive sales and other behaviors.

Module 4: Evaluating Marketing Communication

Learn how to reason and analyze the effects of marketing communication in a structured way.

Learn to evaluate the suitability, strengths and weaknesses of communication channels.

Erik Modig standing with arms crossed.

Your teacher, Erik Modig, Ph.D

Erik is a researcher and teacher at the Stockholm School of Economics. His book Bang for the Buck was named Marketing Book of the Year and he was recently awarded 2023's Industry Personality of the Year by Sveriges Mediebyråer (Media Agencies of Sweden).

Trusted by

Diploma in Marketing Communication I: Psychology

4 900 kr

single purchase, excl. VAT
or 6 900 kr/yr for everything (inc. all future diplomas)
Get Access
Buying the diploma includes:
  • Limited access to courses covered in the path
  • Downloadable templates
  • Community with direct access to Erik Modig
  • Or buy yearly membership for 6900 kr/year and get access to all other diplomas, paths, and courses in the catalog

We’re trusted by

4 900 kr per diploma or 6 900 kr for everything

Our diplomas can be purchased as separate packages for 4 900 kr/diploma. However, all current and future diplomas are also included in the individual yearly plan for just 6 900 kr/year (diplomas are not included in the monthly plan). You can compare prices in the table below.

See Team Pricing
See Individual Pricing
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Individual Plan
Monthly
790 kr/mo
(9 480 kr/yr)
excl. vat
Get Access
All courses and paths
Access to community
Downloadable templates
Cancel anytime
Diplomas1
Individual Plan
Yearly
Save 27%
12-month membership
575 kr/mo
(6 900 kr/yr)
excl. vat
12-month membership
Get Access
All courses and paths
Access to Community
Downloadable templates
Cancel anytime
Diplomas1
Team Plan
Yearly
Save 10%
Min. 10 users
520 kr/usr/mo
(6 240 kr/usr/yr)
excl. vat
12-month membership
Everything in Individual
Certifications and diplomas
Pay by invoice
+ optional add-ons
Enterprise Plan
Yearly
Custom pricing
Min. 10 users.
12-month membership
Everything in Team
Your own landing page
Dedicated Q&A time slots
Private channel in Community
Custom Paths tailored to your needs
+ optional add-ons
Individual
Monthly
790 kr/mo
Individual
Yearly
575 kr/mo
Team
520 kr/usr/mo
Enterprise
Custom pricing
All courses and paths
Downloadable templates
Regular live Q&A sessions
Access to Community
Diplomas1
Pay by invoice2
Your own customized landing page
Dedicated Q&A time slots for your company alone
Your own, private channel in Community with direct contact with Erik Modig
Custom path designs of existing ML content
Add-on3
1 included (more as add-on3)
Physical lectures and workshops with Erik Modig
Add-on3
Add-on3
Content production together with you or at your location
Add-on3
Custom, company-specific content
Add-on3
All courses and paths
Downloadable templates
Regular live Q&A sessions
Access to Community
Certifications and diplomas1
Pay by invoice2
Your own customized landing page
Dedicated Q&A time slots for your company alone
Your own, private channel in Community with direct contact with Erik Modig
Custom path designs of existing ML content
Physical lectures and workshops with Erik Modig
Content production together with you or at your location
Custom, company-specific content
All courses and paths
Downloadable templates
Regular live Q&A sessions
Access to Community
Certifications and diplomas1
Pay by invoice2
Your own customized landing page
Dedicated Q&A time slots for your company alone
Your own, private channel in Community with direct contact with Erik Modig
Custom path designs of existing ML content
Physical lectures and workshops with Erik Modig
Content production together with you or at your location
Custom, company-specific content
All courses and paths
Downloadable templates
Regular live Q&A sessions
Access to Community
Certifications and diplomas1
Pay by invoice2
Your own customized landing page
Dedicated Q&A time slots for your company alone
Your own, private channel in Community with direct contact with Erik Modig
Custom path designs of existing ML content
Add-on3
Physical lectures and workshops with Erik Modig
Add-on3
Content production together with you or at your location
Custom, company-specific content
1 NB! On the monthly plan no certifications or diplomas are included. To get access to these an annual membership is required.
2 To pay by invoice, please contact us.
3 Discussed on case-to-case basis.
All courses and paths
Downloadable templates
Regular live Q&A sessions
Access to Community
Certifications and diplomas1
Pay by invoice2
Your own customized landing page
Dedicated Q&A time slots for your company alone
Your own, private channel in Community with direct contact with Erik Modig
Custom path designs of existing ML content
1 included (more as add-on3)
Physical lectures and workshops with Erik Modig
Add-on3
Content production together with you or at your location
Add-on3
Custom, company-specific content
Add-on3
1 NB! On the monthly plan no certifications or diplomas are included. To get access to these an annual membership is required.
2 To pay by invoice, please contact us.
3 Discussed on case-to-case basis.
1 Coming soon! NB: On the monthly plan no certifications or diplomas are included.
2 To pay by invoice, please contact us.
3 Discussed on case-to-case basis.