Mastering Digital Attention path thumbnail.

Mastering the Marketing Plan

The difference between a bad marketing plan and a good one is significant. Only those who have seen a good plan can truly appreciate the distinction. That’s why we have developed this path, which provides insights into the critical components and structure of a marketing plan. A marketing plan is not simply a document to complete or update. Instead, it should focus on how to triumph over your competitors. To achieve this objective, you need a structure and content that clearly outlines your analysis, strategy, and tactics. We welcome you to create a world-class marketing plan.

5 modules
12 courses
~5 hours
English & Swedish
Includes templates
Get Access

Templates for what to include in the marketing plan

You get all the templates you need with matching walkthroughs and examples. This way you get a wide range of templates and an explanation of how to choose the ones you need.

Guidance on how to choose and evaluate what to include

Every marketing plan is different. Therefore, you need to know how to evaluate what to include in the one you develop.


Knowing how to make your marketing plan strategic

Many marketing plans fail to be strategic. There is usually too much focus on planning activities. With a strategic marketing plan, management and others will listen more to the strategies and conclusions presented in your marketing plan.

Feedback from instructor Erik Modig

Course leader Erik Modig has reviewed several hundred marketing plans. He regularly works as an advisor for many different companies. Here you will have the opportunity to submit and discuss your plan to take it to the next level.

Understanding attention can lead to over 875 % longer total gaze-time

Understanding attention can lead to over 875 % longer total gaze-time.

Who is this path for?

For anyone responsible or involved in the process of writing or updating a marketing plan. The templates are designed so that you can use them both for larger and smaller businesses, both in B2C and B2B.  

This could be roles such as:

01

Marketing Manager

04

Product Manager

02

CEO

05

Sales Manager

03

Start-ups

06

Agencies

What results can you expect?

  • Learn the structure of the marketing plan
  • Feel confident in any discussion revolving the marketing plan  
  • Get a good understanding of how you create a marketing plan that is business-growth oriented
  • Get clear templates and access to matched courses describing how you should use them
  • The templates helps you with the strategic thinking, making your plan stand out and set a clear direction for the future
  • The plan will help you to explain the necessary activities and budget to succeed with your plan
  • Higher likelihood to get strategic and brand investments liked by top management

These are the courses you’ll take

5 modules | 12 courses | 85 lessons | ~5 hours

Module 1: Setting the Structure

Learn the 16 competencies every marketer must master.

Marketing Plan Review
2 lessons | 11 minutes
Watch Now

Learn how to use the different parts of a marketing plan.

Learn the basic structure of the marketing plan.

Module 2: Performance Analysis and Future Objectives

Learn to select, prioritize and present the right KPIs to increase internal understanding of marketing.

Learn how to analyze your business goals and translate them into marketing objectives and KPIs.

Module 3: Describing Your Business, Market, and Customer

Learn the different elements of a business strategy and what they include.

Learn which tools and models to use in order to analyze your market.

Learn which tools and models to use in order to analyze your customers.

Module 4: Market and Marketing Strategy

Get a complete guide on how to create a market strategy that focuses on growth.

Writing a Growth Plan
8 lessons | 23 minutes
Watch Now

Learn how to write a growth plan. You get several different templates and exercises.

Learn how to develop a marketing strategy that creates focus and growth.

Module 5: Plans

Learn both simple and more advanced tactical plans to plan and evaluate different activities.

Erik Modig standing with arms crossed.

Get feedback on your marketing plan by Erik Modig

Take the opportunity to submit your marketing plan with thoughts and questions after the course and get feedback from Erik Modig, your course leader.

Erik is a researcher and teacher at the Stockholm School of Economics. His book Bang for the Buck was named Marketing Book of the Year and he was recently awarded 2023's Industry Personality of the Year by Sveriges Mediebyråer (Media Agencies of Sweden).

Trusted by

Mastering the Marketing Plan path thumbnail

6 900 kr

annually excl. VAT
Get Access
Includes:
  • Mastering the Marketing Plan
  • Downloadable templates
  • Community with direct access to Erik Modig as sounding board
  • And all other courses and paths at Marketing Levels

We’re trusted by

Pricing

We are pretty proud of our industry-disruptive prices. Imagine paying just about the same as your monthly phone fee but with an ROI only limited by you.

See Team Pricing
See Individual Pricing
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Individual Plan
Monthly
790 kr/mo
(9 480 kr/yr)
excl. vat
Get Access
All courses and paths
Access to community
Downloadable templates
Cancel anytime
Certifications and diplomas1
Individual Plan
Yearly
Save 27%
12-month membership
575 kr/mo
(6 900 kr/yr)
excl. vat
12-month membership
Get Access
All courses and paths
Access to Community
Downloadable templates
Cancel anytime
Certifications and diplomas1
Team Plan
Yearly
Save 10%
Min. 10 users
520 kr/usr/mo
(6 240 kr/usr/yr)
excl. vat
12-month membership
Everything in Individual
Certifications and diplomas
Pay by invoice
+ optional add-ons
Enterprise Plan
Yearly
Custom pricing
Min. 10 users.
12-month membership
Everything in Team
Your own landing page
Dedicated Q&A time slots
Private channel in Community
Custom Paths tailored to your needs
+ optional add-ons
Individual
Monthly
790 kr/mo
Individual
Yearly
575 kr/mo
Team
520 kr/usr/mo
Enterprise
Custom pricing
All courses and paths
Downloadable templates
Regular live Q&A sessions
Access to Community
Certifications and diplomas1
Pay by invoice2
Your own customized landing page
Dedicated Q&A time slots for your company alone
Your own, private channel in Community with direct contact with Erik Modig
Custom path designs of existing ML content
Add-on3
1 included (more as add-on3)
Physical lectures and workshops with Erik Modig
Add-on3
Add-on3
Content production together with you or at your location
Add-on3
Custom, company-specific content
Add-on3
All courses and paths
Downloadable templates
Regular live Q&A sessions
Access to Community
Certifications and diplomas1
Pay by invoice2
Your own customized landing page
Dedicated Q&A time slots for your company alone
Your own, private channel in Community with direct contact with Erik Modig
Custom path designs of existing ML content
Physical lectures and workshops with Erik Modig
Content production together with you or at your location
Custom, company-specific content
All courses and paths
Downloadable templates
Regular live Q&A sessions
Access to Community
Certifications and diplomas1
Pay by invoice2
Your own customized landing page
Dedicated Q&A time slots for your company alone
Your own, private channel in Community with direct contact with Erik Modig
Custom path designs of existing ML content
Physical lectures and workshops with Erik Modig
Content production together with you or at your location
Custom, company-specific content
All courses and paths
Downloadable templates
Regular live Q&A sessions
Access to Community
Certifications and diplomas1
Pay by invoice2
Your own customized landing page
Dedicated Q&A time slots for your company alone
Your own, private channel in Community with direct contact with Erik Modig
Custom path designs of existing ML content
Add-on3
Physical lectures and workshops with Erik Modig
Add-on3
Content production together with you or at your location
Custom, company-specific content
1 NB! On the monthly plan no certifications or diplomas are included. To get access to these an annual membership is required.
2 To pay by invoice, please contact us.
3 Discussed on case-to-case basis.
All courses and paths
Downloadable templates
Regular live Q&A sessions
Access to Community
Certifications and diplomas1
Pay by invoice2
Your own customized landing page
Dedicated Q&A time slots for your company alone
Your own, private channel in Community with direct contact with Erik Modig
Custom path designs of existing ML content
1 included (more as add-on3)
Physical lectures and workshops with Erik Modig
Add-on3
Content production together with you or at your location
Add-on3
Custom, company-specific content
Add-on3
1 NB! On the monthly plan no certifications or diplomas are included. To get access to these an annual membership is required.
2 To pay by invoice, please contact us.
3 Discussed on case-to-case basis.
1 Coming soon! NB: On the monthly plan no certifications or diplomas are included.
2 To pay by invoice, please contact us.
3 Discussed on case-to-case basis.